In addition to using your keywords to determine your organic ranking, Amazon uses keywords for their native advertising system, Amazon PPC. Part of determining the most relevant products is evaluating your product keywords.ĪMAZON USES ITS OWN PPC ADVERTISING SYSTEM (AMAZON PPC) Most people think of Amazon as a marketplace and forget that it’s also a search engine.Īmazon places customer experience on a pedestal, and an important part of that is showing customers the most relevant products when they shop. When first starting on Amazon, keywords should be your primary focus. Your product ranking is the position in the search results that your listing is shown. It’s similar to how Google uses SEO, but it’s a marketplace, so it also places value on how well your product converts.Īmazon continuously collects data, including keywords, to help determine a product ranking. What Is the Amazon Search Algorithm and Why Does It Matter? The 5 Top Amazon Keyword Research Tool You Should Use A Step-by-Step Example of Selecting KeywordsĦ. 8 Steps on How To Conduct Amazon Keyword Researchĥ. What Do Amazon Keywords Have To Do With Product Relevance?Ĥ. How Much Does Amazon Keyword Research Really Help You?ģ. What Is the Amazon Search Algorithm and Why Does It Matter?Ģ.
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